Talent
Debby Fireman
Creative, Design, Marketing and Public Relations
Debby Fireman has an innovative talent for marketing and public relations and a special knack for developing creative ideas. She is the founder of Fireworks, specializing in marketing, public relations, design
and brand development. Fireworks serves leading retail/consumer products companies, healthcare clients, professional services firms, and business-to-business corporations. With more than 35 years of marketing and creative leadership experience, Debby has worked with clients and companies of all shapes and sizes, from Thomas Jefferson University to Nationwide to QVC, often engaging celebrities such as Ray Charles and Sophia Loren. From high profile personalities and products to corporate news announcements, her extensive media contacts have produced volumes of clippings and hours of television and radio footage. Her clients have been featured by many major publications and news programs, including CNBC’s Squawk Box, CNN, The Los Angeles Times, The Wall Street Journal, The New York Times, The Washington Post, Pharmaceutical Executive, MM&M, Forbes, Financial Times, In Style Magazine, Access Hollywood , to name a few. Her product campaigns have also enjoyed the spotlight at major awards ceremonies including the Oscars and Emmys. Representing various product lines and sponsors, she has also appeared on QVC as a product representative and on radio as voice over talent.
Scott Merritt
Content Strategy, Development and Media Relations
Scott is a strategic public relations and media relations expert with more than 25 years of experience in building results-driven strategic communications campaigns for a wide range of clients. He founded Strategic Global Media after spending most of his career working for and leading teams at other PR agencies.
His work has included leading a diverse array of B2B and B2C accounts in industries including tech, healthcare, energy, automotive, nonprofit and aviation with a heavy emphasis on media relations. He has both led and contributed support for healthcare clients including InVibe and CureClick (both acquired by THREAD Research), Evoke, Healthtalker, and the Georgia Department of Economic Development. Other high-profile experience includes the leading the launch of HUGHES Telematics (acquired by Verizon), and the 100th anniversary campaign for Easterseals.
His ability to identify what’s newsworthy and what’s snooze-worthy has resulted in placements including multiple automotive cover stories; a full-page article for Nationwide Better Health in TIME; front-page articles for Air France in USA Today and Broadwater in the Houston Chronicle; an array of CEO interviews on NPR, CNBC, FOX News Channel and Bloomberg TV; multiple segments on the Today show; and countless brand-building article placements for a variety of clients in trade, business and consumer media outlets.
Scott is a trained corporate spokesperson, a published writer and editor, and host of the Second Act Stories podcast.
Neil Greenberg
Creative, Marketing and Content Development
Neil Greenberg has spent his career providing strategic and creative services to clients in food & beverage, retail, hospitality, pharmaceutical, financial and other industries. He has helped launch new products, improve the positioning of mature products, opened new markets/demographics, and brought national attention to emerging brands. He is skilled at creating advertising campaigns, promotional and educational videos, sales and launch meeting themes, and other communications. Neil has been honored with nearly every marketing award, including Clios, Addys, Tellys, and in recognition of campaign effectiveness, Effies. Numerous publications have quoted him and his campaigns, including The New York Times, Newsweek, The New Yorker and the Philadelphia Inquirer.
Terry Gormley
IT, Digital, Content and Social Media
Terry Buchanan Gormley comes from a long background of managing marketing, strategy, writing projects and teams for high tech, financial and other companies, ranging from small to global in size. She has also helped execute integrated marketing campaigns and identified communication needs across organizations. Her work in social media was born of her dual technology and communications background.
Some of her most recent work has been with internal social media platforms such as Jive. But, digital content creation and online persona development is still her technology “sweet spot.”
Clark Mills
Creative, Advertising and Graphic Design
Clark's extensive background in advertising, art direction, and graphic design includes hospitality, banking & finance, hospitals & healthcare, food & beverage, and B2B for some of the areas largest corporations. Over the past fifteen years, his creative focus has been in pharmaceuticals. Clark has experience in HCP, patient, managed markets, and consumer brand advertising for women's health products, medical devices, and drugs for a diverse range of pharma clients and products. He has designed national global symposia and trade show booths as well as launch events.